HAR recently wrote about Tom’s one for one shoe program. And maybe that subconsciously brought up an ad on my Facebook recently for Bombas socks. (I’m in marketing so I know nothing is really subconscious or subtle about online marketing, but I’m getting off track…).
I read the story of their socks and the buy one, donate one approach. I had already heard the fact they quote on their site about the tremendously unfilled need for good socks at drop-in centres, shelters and other programs. And I really like the work they put into designing the socks they donate — “we engineered a sock to specifically meet the needs of people who don’t have the luxury of putting on a clean pair of socks every.”
And now that they ship to Canada I ordered a few pairs…which means they donated a few more pairs. As I was browsing through their online store, something about the colours and patterns started to look very familiar. Turns out, HAR had bought me a pair of Bombas athletic ankle socks last year for Christmas!
So…I discovered them again…and that’s why gifts that do more like Bombas are my Friday favourite.