When somebody puts themselves out there – taking a risk, seeing an opportunity to start a little business…I love supporting them. I admit that when I go to my local farmers’ market I feel a little tinge of guilt because I can’t buy something from everyone. I don’t need that much food in a week and really am working at curbing food waste to do my little part.
I’m lucky that my town seems to be a magnet for opportunities to buy from little local startups. And I love to hear the backstories. When I don’t know them, I sometimes just imagine what aligned the business plan, prototypes and marketing ideas to bring something to market.
I don’t have to drive or walk for more than 15 minutes to get clothes, shoes, local food groceries, amazing sourdough bread, locally-grown flowers, beeswax candles, rustic signs on barnboard and now…pizza.
I’ve been in marketing and advertising for decades, and I love watching these startups use simple, smart and free social media tools to spread the word to attract consumers that will hopefully take them to success – however they measure it.
Completely by accident (not really if you are Instagram) I heard about @piebynightguelph. They describe themselves as four young cooks making great pizza in the heart of Guelph. They are using the local bakery’s space on a Sunday to whip together amazing pizza pies.
I hope Sunday night’s pizza pies get this startup where they want to be. It’s deliciousness and hard work that I’m happy to pay for.